RO*TEL® has been the Zest of the Southwest for over 60 years.
Way back in the 1940’s, Carl Roettele opened a small family canning plant in Elsa, Texas. His theory was simple; fresh ingredients and unique blends of products would deliver a flavorful addition to recipes in his home state of Texas. Starting with the freshest, most flavorful tomatoes, he added chopped green chili peppers and a special blend of spices to create a sensational taste.
Figuring no one would be able to spell or pronounce Roettele, he used the name RO*TEL® on his products. Although they canned 25,000 cases of vegetables a year, Roettele and his wife were most proud of their tomatoes and green chilies.
Their pride was justified for it wasn't long before RO*TEL® Tomatoes and Green Chilies were gracing the tables of public figures and politicians throughout Texas.
Originally, RO*TEL® Tomatoes and Green Chilies were only shipped as far away as San Antonio, Houston and Dallas. By 1956, they had made their way to Oklahoma and Arkansas. Then, in 1963, the wife of a popular politician in Washington bragged to a national magazine about her recipe for homemade chili. She revealed to them the secret ingredient that made her chili better than anyone else's - RO*TEL® Tomatoes and Green Chilies. Since then, RO*TEL®, with its zesty flavor, has been the secret ingredient that's made ordinary recipes come alive with Southwestern flavor.
Because the original RO*TEL® proved to be so popular, Extra Hot and Milder were added to the product line along with Mexican, Italian, Chili Fixin’s and Diced in Sauce.
Whatever variety, RO*TEL® is the perfect ingredient to include when you want to give everyday meals great-tasting Southwestern flavor.
RO*TEL® is truly the Zest of the Southwest!
Way back in the 1940’s, Carl Roettele opened a small family canning plant in Elsa, Texas. His theory was simple; fresh ingredients and unique blends of products would deliver a flavorful addition to recipes in his home state of Texas. Starting with the freshest, most flavorful tomatoes, he added chopped green chili peppers and a special blend of spices to create a sensational taste.
Figuring no one would be able to spell or pronounce Roettele, he used the name RO*TEL® on his products. Although they canned 25,000 cases of vegetables a year, Roettele and his wife were most proud of their tomatoes and green chilies.
Their pride was justified for it wasn't long before RO*TEL® Tomatoes and Green Chilies were gracing the tables of public figures and politicians throughout Texas.
Originally, RO*TEL® Tomatoes and Green Chilies were only shipped as far away as San Antonio, Houston and Dallas. By 1956, they had made their way to Oklahoma and Arkansas. Then, in 1963, the wife of a popular politician in Washington bragged to a national magazine about her recipe for homemade chili. She revealed to them the secret ingredient that made her chili better than anyone else's - RO*TEL® Tomatoes and Green Chilies. Since then, RO*TEL®, with its zesty flavor, has been the secret ingredient that's made ordinary recipes come alive with Southwestern flavor.
Because the original RO*TEL® proved to be so popular, Extra Hot and Milder were added to the product line along with Mexican, Italian, Chili Fixin’s and Diced in Sauce.
Whatever variety, RO*TEL® is the perfect ingredient to include when you want to give everyday meals great-tasting Southwestern flavor.
RO*TEL® is truly the Zest of the Southwest!
